Project Website & Whitepaper Site
The public face of the project — built on Laravel 12, not on a Web3 template. Wallet-connect where the user journey actually needs it.
<p>This is the site engagement. The public face of the project — marketing site, whitepaper hub, documentation, wallet-connect integration, SEO that holds up to scrutiny. Built on Laravel 12, Livewire 3, and Tailwind 4. Not on Wix. Not on a Web3 template that looks like the 200 nearest neighbors.</p>
<p>The buyer for this page is a founder who has seen the standard Web3 launch template and knows their project deserves a site that does not look like every other launch in the category. The parent — <a href="/services/blockchain">Blockchain Services</a> — sets the four-artifact perimeter; this page is the marketing and whitepaper surface specifically.</p>
<h2>What "not a Web3 template" means</h2>
<p>Most Web3 launches buy a Next.js template, change three colors, and call it done. The result is recognizable in the first half second — the same hero animation, the same tokenomics donut chart, the same "join the community" sticky bar, the same gradient that screams "we picked this on a 2am Discord call." Search engines crawl the same content patterns across hundreds of these sites and rank none of them well.</p>
<p>I build the site on Laravel 12 with Livewire 3 and Tailwind 4. The design is original to the project. The component vocabulary is Flux UI where it fits and custom where the brand demands it. Mobile-first responsive. Accessible. Fast on Core Web Vitals. Schema-driven. The whitepaper is a real document with a stable URL, a print-quality PDF, and JSON-LD that lets it be cited rather than buried.</p>
<h2>Wallet-connect integration</h2>
<p>WalletConnect for the multi-wallet flow, with MetaMask, Phantom, and other native wallet adapters where the chain demands them. Embedded where the user journey actually needs it — the buy or claim flow, the holder dashboard, the staking or governance surface. Not on every page as decoration.</p>
<h2>SEO that holds up</h2>
<p>JSON-LD schema graphs (Organization, Article for the whitepaper, FAQ, BreadcrumbList) validated against the Rich Results Test. Database-driven sitemap. Canonical and redirect architecture defined in code. Core Web Vitals budgets enforced in CI. Named AI-bot policy in robots.txt — GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot — with the policy chosen per bot. AI Overviews and chatbot positioning are scoped on the sibling <a href="/services/web-development/seo-core-web-vitals">SEO & Core Web Vitals Engineering</a> page if the project needs the deeper SEO engagement.</p>
<h2>What I ship</h2>
<ul>
<li><strong>Marketing site on Laravel 12.</strong> Original design, mobile-first, accessible, fast.</li>
<li><strong>Whitepaper hub.</strong> Stable URL, print-quality PDF, structured data for citability.</li>
<li><strong>Documentation surface.</strong> For the project's developer audience — versioned, searchable, schema-tagged.</li>
<li><strong>Wallet-connect integration.</strong> WalletConnect and native wallet adapters where the user journey demands them.</li>
<li><strong>SEO and Core Web Vitals engineering.</strong> Schema graph, sitemap, canonicals, CWV budgets in CI, AI-bot policy.</li>
<li><strong>Deployment and runbook.</strong> Provisioned hosting, CI pipeline, README, 30-day post-launch support window.</li>
</ul>
<h2>Where it fits</h2>
<h3>Pre-launch project</h3>
<p>The team is months from token-generation event. The site needs to communicate the technology, the team, the roadmap, and the tokenomics — without sounding like a script every prospective holder has already read on three other projects' sites. I build the site to the project's actual voice, not to the launch-template default.</p>
<h3>Post-launch project</h3>
<p>The project shipped on a template six months ago. The site looks like a launch. The project has matured past that. I rebuild the site on a stack the team can grow into — content workflows, a real CMS for the documentation, a database for the partner and exchange listings, and a redesign that signals the project is past launch phase.</p>
<h3>Multi-product project</h3>
<p>A project with a coin, a wallet, an explorer, a foundation site, and a governance forum needs site architecture that does not treat each as an island. I build the information architecture to route across surfaces cleanly.</p>
<h2>How I work</h2>
<p>Discovery runs one to two weeks: information architecture, content inventory, design direction, wallet-connect scope, performance and accessibility budget. Implementation runs in two-week sprints. The principal carrying the work is described <a href="/about">on the about page</a>.</p>
<h2>Engagement model</h2>
<p>Discovery runs one to two weeks. Implementation runs four to ten weeks. Handover includes the deployed site, the CMS or content surface, the schema graph, the sitemap generator, the wallet-connect integration, and a 30-day post-launch support window. To scope a build, <a href="/contact">get in touch</a>.</p>