Project Website & Whitepaper Site
The public face of the project — built on Laravel 13, not on a Web3 template. Wallet-connect where the user journey actually needs it.
This is the site engagement. The public face of the project — marketing site, whitepaper hub, documentation, wallet-connect integration, SEO that holds up to scrutiny. Built on Laravel 13, Livewire 4, and Tailwind 4. Not on Wix. Not on a Web3 template that looks like the 200 nearest neighbors.
The buyer for this page is a founder who has seen the standard Web3 launch template and knows their project deserves a site that does not look like every other launch in the category. The parent — Blockchain Services — sets the four-artifact perimeter; this page is the marketing and whitepaper surface specifically.
What "not a Web3 template" means
Most Web3 launches buy a Next.js template, change three colors, and call it done. The result is recognizable in the first half second — the same hero animation, the same tokenomics donut chart, the same "join the community" sticky bar, the same gradient that screams "we picked this on a 2am Discord call." Search engines crawl the same content patterns across hundreds of these sites and rank none of them well.
I build the site on Laravel 13 with Livewire 4 and Tailwind 4. The design is original to the project. The component vocabulary is Flux UI where it fits and custom where the brand demands it. Mobile-first responsive. Accessible. Fast on Core Web Vitals. Schema-driven. The whitepaper is a real document with a stable URL, a print-quality PDF, and JSON-LD that lets it be cited rather than buried.
Wallet-connect integration
WalletConnect for the multi-wallet flow, with MetaMask, Phantom, and other native wallet adapters where the chain demands them. Embedded where the user journey actually needs it — the buy or claim flow, the holder dashboard, the staking or governance surface. Not on every page as decoration.
SEO that holds up
JSON-LD schema graphs (Organization, Article for the whitepaper, FAQ, BreadcrumbList) validated against the Rich Results Test. Database-driven sitemap. Canonical and redirect architecture defined in code. Core Web Vitals budgets enforced in CI. Named AI-bot policy in robots.txt — GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot — with the policy chosen per bot. AI Overviews and chatbot positioning are scoped on the sibling SEO & Core Web Vitals Engineering page if the project needs the deeper SEO engagement.
What I ship
- Marketing site on Laravel 13. Original design, mobile-first, accessible, fast.
- Whitepaper hub. Stable URL, print-quality PDF, structured data for citability.
- Documentation surface. For the project's developer audience — versioned, searchable, schema-tagged.
- Wallet-connect integration. WalletConnect and native wallet adapters where the user journey demands them.
- SEO and Core Web Vitals engineering. Schema graph, sitemap, canonicals, CWV budgets in CI, AI-bot policy.
- Deployment and runbook. Provisioned hosting, CI pipeline, README, 30-day post-launch support window.
Where it fits
Pre-launch project
The team is months from token-generation event. The site needs to communicate the technology, the team, the roadmap, and the tokenomics — without sounding like a script every prospective holder has already read on three other projects' sites. I build the site to the project's actual voice, not to the launch-template default.
Post-launch project
The project shipped on a template six months ago. The site looks like a launch. The project has matured past that. I rebuild the site on a stack the team can grow into — content workflows, a real CMS for the documentation, a database for the partner and exchange listings, and a redesign that signals the project is past launch phase.
Multi-product project
A project with a coin, a wallet, an explorer, a foundation site, and a governance forum needs site architecture that does not treat each as an island. I build the information architecture to route across surfaces cleanly.
How I work
Discovery runs one to two weeks: information architecture, content inventory, design direction, wallet-connect scope, performance and accessibility budget. Implementation runs in two-week sprints. The principal carrying the work is described on the about page.
Engagement model
Discovery runs one to two weeks. Implementation runs four to ten weeks. Handover includes the deployed site, the CMS or content surface, the schema graph, the sitemap generator, the wallet-connect integration, and a 30-day post-launch support window. To scope a build, get in touch.